Search engine optimisation, or SEO, can be split into two broad groups – on page SEO and off page SEO. Off page SEO refers to things like link building and business directory listing, while on page SEO refers to everything that takes place within the confines of your website.
Although both on and off page SEO are extremely important for law firms looking to increase their organic search engine ranking, this article will focus solely on on page techniques, tips and tricks. Some of these include:
Understand that Google understands synonyms
Search engines are becoming smarter and smarter every single year. In the past, you had to fill your website with exact match keywords if you wanted to appear in the search engine results pages. Fortunately, this is changing.
Search engines now have the ability to understand synonyms and similar words. For example, a search for computers will turn up pages about PCs, laptops and a wide range of other computer related websites. Although these are all about computers, they won’t necessarily contain the word ‘computer’ in their title or meta description. The most important thing is that your information reads accurately and naturally.