Law Firm Marketing

LinkedIn is arguably the most important social media platform for lawyers. It allows them to connect with business people from around the world, which means that they can both advertise their services and reach out to potential clients with ease.

However, it’s not always easy to use LinkedIn effectively, especially if you don’t have a lot of social media marketing experience. If you want to get the most out of LinkedIn for either yourself or your law firm, then you need to carefully optimise your profile and streamline your approach. Consider the following tips to help you on your way:

Make sure that you’ve got a strong, accurate profile

The key to becoming successful on LinkedIn is making sure that your profile is accurate, detailed, and full of information about you and your services. As a lawyer, you should list things like:

Your professional experience, including any high profile cases that you’ve successfully taken on.
You education, including any post graduate studies that you’ve done that have allowed you to specialise.
A small amount about your personal life to allow potential clients to connect with you on a personal level, even if they’re not really interested in your personal life at all.

Make sure that you actively reach out to people

Now, it’s important that you don’t fall into the trap of waiting for people who want a lawyer to reach out to you via your LinkedIn profile. If people comment on, like or share your posts, then consider sending them a short message introducing yourself.

Search engine optimisation, or SEO, can be split into two broad groups – on page SEO and off page SEO. Off page SEO refers to things like link building and business directory listing, while on page SEO refers to everything that takes place within the confines of your website.

Although both on and off page SEO are extremely important for law firms looking to increase their organic search engine ranking, this article will focus solely on on page techniques, tips and tricks. Some of these include:

Understand that Google understands synonyms

Search engines are becoming smarter and smarter every single year. In the past, you had to fill your website with exact match keywords if you wanted to appear in the search engine results pages. Fortunately, this is changing.

Search engines now have the ability to understand synonyms and similar words. For example, a search for computers will turn up pages about PCs, laptops and a wide range of other computer related websites. Although these are all about computers, they won’t necessarily contain the word ‘computer’ in their title or meta description. The most important thing is that your information reads accurately and naturally.

5 Tips For Getting The Most Out of LinkedIn as a lawyer

Optimising Your Law Firms On-Page SEO For The Best Results